Make a thorough (at least a large paragraph) posting in response to ONE of the prompts below.Is it ethical for companies to avoid/target certain segments? For example, many brands do not target low-income, less-educated consumers, while others do target low-income, less-educated segments with unhealthy products? Is this okay? Are you a part of a specific Target Market? Can you think of a particular advertisement on TV that you know is talking right to you?

Segmentation is a very important and essential concept in marketing. Generally the target market can…

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17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Make a thorough (at least a large paragraph) posting in response to ONE of the prompts below.

Is it ethical for companies to avoid/target certain segments? For example, many brands do not target low-income, less-educated consumers, while others do target low-income, less-educated segments with unhealthy products? Is this okay?
Are you a part of a specific Target Market? Can you think of a particular advertisement on TV that you know is talking right to you?

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