Diversity and Discrimination in the Restaurant Industry (CLO1) The experiences of different restaurant industry firms illustrate how employment issues can affect organizations. Several examples are described next. McDonald’s Corporation has placed significant emphasis on ensuring that all employees are treated appropriately. The firm has a large number of racial/ethnic minority managers and employees. So that all individuals involved in hiring handle the employment processes legally and effectively, McDonald’s does the same training for everyone. This training is done for managers at stores, regional offices, and corporate headquarters. Also, at the firm’s “Hamburger University,” additional seminars on diversity are conducted as part of its broad training curriculum. A different focus is occurring at Starbucks Corporation. As it expands its number of stores and adds more employees, a specific effort is being made to recruit individuals with disabilities. To aid customers and employees with disabilities, Starbucks has been redesigning service counters and facilities to make them more usable for those with disabilities. Special recruiting efforts have resulted in the growth of employees with cerebral palsy, hearing deficiencies, and those with physical limitations. Contrast these efforts with lawsuits filed against other restaurants for illegal discrimination. Cracker Barrel restaurants in Illinois had to pay $2 million to settle EEOC charges for race and sexual harassment against 51 employees. African American employees were insulted through racially specific wording, and women were subjected to offensive sexual comments and conduct. Note that Cracker Barrel has more than 500 stores in 40 states, but these charges only applied to three restaurants. Denny’s Restaurants have also been sued for disability bias against workers nationwide. The EEOC lawsuit charged that Denny’s did not make reasonable accommodation for employees with different disabilities. That lawsuit is still under review and being challenged by Denny’s. Note that a decade ago Denny’s was subjected to racial bias legal claims. As a result, Denny’s responded by aggressively hiring minorities and proactively addressing diversity problems, which led it to receive a national award as a minority friendly firm. These varied examples in just one industry illustrate how employment discrimination and diversity continue to be HR challenges for employers. This is especially true given the widely varying workforces, numerous different managers, and many different locations. Questions What is the SWOT Analysis of this case? In your opinion what is Analyses Alternatives and Recommendation. How to overcome this problem and what do you understand on this case study? Conclude it.

Principles Of Marketing
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Diversity and Discrimination in the Restaurant Industry (CLO1)

 

The experiences of different restaurant industry firms illustrate how employment issues can affect organizations. Several examples are described next.

 

McDonald’s Corporation has placed significant emphasis on ensuring that all employees are treated appropriately. The firm has a large number of racial/ethnic minority managers and employees. So that all individuals involved in hiring handle the employment processes legally and effectively, McDonald’s does the same training for everyone. This training is done for managers at stores, regional offices, and corporate headquarters. Also, at the firm’s “Hamburger University,” additional seminars on diversity are conducted as part of its broad training curriculum.

 

A different focus is occurring at Starbucks Corporation. As it expands its number of stores and adds more employees, a specific effort is being made to recruit individuals with disabilities. To aid customers and employees with disabilities, Starbucks has been redesigning service counters and facilities to make them more usable for those with disabilities. Special recruiting efforts have resulted in the growth of employees with cerebral palsy, hearing deficiencies, and those with physical limitations.

 

Contrast these efforts with lawsuits filed against other restaurants for illegal discrimination. Cracker Barrel restaurants in Illinois had to pay $2 million to settle EEOC charges for race and sexual harassment against 51 employees. African American employees were insulted through racially specific wording, and women were subjected to offensive sexual comments and conduct. Note that Cracker Barrel has more than 500 stores in 40 states, but these charges only applied to three restaurants.

 

Denny’s Restaurants have also been sued for disability bias against workers nationwide. The EEOC lawsuit charged that Denny’s did not make reasonable accommodation for employees with different disabilities. That lawsuit is still under review and being challenged by Denny’s. Note that a decade ago Denny’s was subjected to racial bias legal claims. As a result, Denny’s responded by aggressively hiring minorities and proactively addressing diversity problems, which led it to receive a national award as a minority friendly firm.

 

These varied examples in just one industry illustrate how employment discrimination and

diversity continue to be HR challenges for employers. This is especially true given the widely varying workforces, numerous different managers, and many different locations.

 

Questions

 

  1. What is the SWOT Analysis of this case?
  2. In your opinion what is Analyses Alternatives and Recommendation.
  3. How to overcome this problem and what do you understand on this case study? Conclude it.
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