1421221028262SepMonthly Indexes-Occupancy Index-ADR Index-RevPAR IndexOct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan+ 1 In September, you took over as the General Manager for this hotel. Based on thesample excerpt above, which of the following statements best describes your strategyto try and improve the performance of your hotel after you took over in September(most recent September)?A) You focused on raising ADR, which had a positive impact on RevPAR forthe first couple of months. Then it looks like ADRs got too high where itbegan to impact occupancy.B) You focused on lowering ADR, which had a positive impact onoccupancy. RevPAR has increased as a result of your changes.C) You focused on increasing occupancies and kept ADRs consistent. Thathas had a positive impact upon RevPARS.D) You have made no changes while you wait to understand your marketand your customers.

Since there is competition in the hotel business, it is critical for managers to develop strategies…

Answered: In September, you took over as the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Put yourself in the shoes of the VP for Marketing and develop a marketing plan for Nitro snowboarding Overview: Nitro has been designing, building and distributing snowboards for almost 30 years. Recently through extensive R&D, our engineers have designed a new board that will revolutionize backcountry boarding for years to come. As the VP, you need to analyze and understand how to best market the company’s new innovation and craft a Marketing Plan. As you craft your plan, consider the iconic status of existing snowboards, and the lack of any recent radical innovations in the category, which pose major challenges in securing consumer adoption. If the company continues along the same distribution channels as their other board lines, Nitro potentially lacks the market penetration and sales that is forecasted for this new innovation. You will need to consider a cohesive and innovative plan for all 4 P’s of this product launch. Based on this information, create a go-to-market strategy…
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How do you respond to this situation?
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Assigning a weight to each measure of competitive strength assessment is generally analytically superior because weighting each company's overall competitive strength by its percentage share of total industry profits produces a more accurate measure of its true competitive strength. ○ it singles out which competitor has the most competitively potent core competencies. ○ All of the various measures of competitive strength are not equally important. an unweighted ranking does not discriminate between companies with high and low market shares. O a weighted ranking identifies which competitive advantages are most powerful.
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