1421221028262SepMonthly Indexes-Occupancy Index-ADR Index-RevPAR IndexOct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan+ 1 In September, you took over as the General Manager for this hotel. Based on thesample excerpt above, which of the following statements best describes your strategyto try and improve the performance of your hotel after you took over in September(most recent September)?A) You focused on raising ADR, which had a positive impact on RevPAR forthe first couple of months. Then it looks like ADRs got too high where itbegan to impact occupancy.B) You focused on lowering ADR, which had a positive impact onoccupancy. RevPAR has increased as a result of your changes.C) You focused on increasing occupancies and kept ADRs consistent. Thathas had a positive impact upon RevPARS.D) You have made no changes while you wait to understand your marketand your customers.

Since there is competition in the hotel business, it is critical for managers to develop strategies…

Answered: In September, you took over as the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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3. Deliberately explain the notoriety of market segmentation to tourism planning and development. Give two (2) examples relevant to your group study and elaborate. This is my answer but i'm not sure if its correct, can you add more and relate to it? thank you. Market segmentation is a helpful strategy in tourism planning as it helps to understand the market scope better, know the demands and preferences of the consumer in regards to tourism, lastly, it helps to understand the opportunities for competitive advantage in the market. Additionally, it could also help form an effective marketing strategy that may result in overall consumer satisfaction. For instance,
Put yourself in the shoes of the VP for Marketing and develop a marketing plan for Nitro snowboarding Overview: Nitro has been designing, building and distributing snowboards for almost 30 years. Recently through extensive R&D, our engineers have designed a new board that will revolutionize backcountry boarding for years to come. As the VP, you need to analyze and understand how to best market the company’s new innovation and craft a Marketing Plan. As you craft your plan, consider the iconic status of existing snowboards, and the lack of any recent radical innovations in the category, which pose major challenges in securing consumer adoption. If the company continues along the same distribution channels as their other board lines, Nitro potentially lacks the market penetration and sales that is forecasted for this new innovation. You will need to consider a cohesive and innovative plan for all 4 P’s of this product launch. Based on this information, create a go-to-market strategy…
For the attached two ads for job positions, describe what leadership competencies are mentioned in these ads? If you were on the selection panel, what methods would you use to identify these competencies in job applicants?
Suppose you have been hired as a marketer by an onlineretailer, such as Wayfair or Amazon, to help develop a newmarketing mix. State one thing you would do to improve theretailer’s position through each of the four strategic elements:product, distribution, promotion, and pricing.
Assume you are modeling a rapidly growing company that is currently losing money. Which type of analysis would help you forecast future profitability? a. Reverse DCF b. Same store sales c. Unit economics d. TAM
1. You have been tasked to increase the company's sales by 50% at the end of the year. To do this, you have planned out a marketing campaign to increase sales through the use of social media advertisements as well as using a sales force to carry out personal selling. Explain the foundations of planning to ensure that your plans are well implemented to achieve the intended results
9
How do you respond to this situation?
1a) A YouTube advertisement has received a CPM of $20. The amount of people that have seen this ad is 150,000. What is the total cost of this advertisement? 1b) The total cost of running an Amazon AD is $4,000,000., if we estimate CPM of $20. How many viewers are expected to watch the AD? 1c) An influencer who focuses her content on skincare products reaches 500,000 people through her TikTok account on a video. An emerging brand asks her to do a review of their products where for 40 seconds of video the influencer is paid $8,600. Determine the CPM.
Assigning a weight to each measure of competitive strength assessment is generally analytically superior because weighting each company's overall competitive strength by its percentage share of total industry profits produces a more accurate measure of its true competitive strength. ○ it singles out which competitor has the most competitively potent core competencies. ○ All of the various measures of competitive strength are not equally important. an unweighted ranking does not discriminate between companies with high and low market shares. O a weighted ranking identifies which competitive advantages are most powerful.
what customer relationship management does Apple Company used? How do they strategize effectively?
If you area MARKETER,HOW ARE YOU GOING TO HANDLE THOSE Type of buyers ?

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