Read the below and answer the question that follows.In addition to direct selling online and brokering online sales through an auction arrangement,there are nine main ad revenue models that a budding web entrepreneur or established siteowner can use to generate revenue.You are required to discuss six revenue models as well as give practical examples of how theserevenue models can be used by companies. You are required to conduct additional research.

A great revenue model is a proven technique implemented by digital businesses globally, from…

Answered: In addition to direct selling online…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What type of advertising do you propose your client use (e.g. Print, TV/Radio,Social Media, Giveaways) for a brand new coffee shop?Why should your client adopt this/these tactics (what is the expected businessbenefit)?When do you propose they launch the advertising for a brand new coffee shop? (Weekends, Major Holiday weekend, Major Holiday) Document your client’s potential advertising budget. Listthe potential expenses. The expenses should be presented in a table format.
True or False: The IMC model basically says that advertisers should run several different promotional campaigns (using different actors and themes, etc.) simultaneously just as long as each theme is presented in a different medium.
1 - Product advertising is often used to stimulate demand directly. TrueFalse
Consider the following scenario: you are an ad-serving business that keeps a record of cookie data for advertisements to be shown on our web page for a certain vendor, such as Amazon. How does Amazon utilize data to determine which advertisements are the most effective?
The promotional mix is the combination of promotional tools used to reach the target market and fulfill the organization's overall goals. True False
Discuss the use of gamification elements in sales promotions to enhance customer engagement and create memorable brand experiences.
Describe the fundamental logic underlying the principle of recency (or what also is referred to as the shelf-space model of advertising). Is this model always the best model to apply in setting media allocations over time?
Please answer the below questions to promote AMC theatres Choose your own but make it about AMC theatres What are the promotion objectives? What is the budget for the promotion? Provide your reasoning. What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning. For the above promotional elements you chose, please come up with the content of the promotion for each element and create promotion mockups. For example, if you decide to use pioneering advertising, create a storyboard for the ad. If you are using your organization’s social media platforms, create social media mockups.
Mike has started a job at Steamy's Soup for the Soul which manufactures canned soups in the Caribbean. While Mike loves the new job, he has been having a very difficult time creating advertising content that is able to result in increased brand awareness and sales for his company. Outline how Mike can develop an effective integrated communications and promotionprogram to achieve his desired results.
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.
Dalia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Dalia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Dalia's is using O a. buzz marketing O b. integrated marketing communication Oc word-of-mouth marketing O d. experiential marketing e. database marketing Moving to another question will save this response. « TOSHIBA INS HOME DEL FZ F8 F9 rio FIT F12 BACK V 8 A9 4 SPACE 67 7. P : TYYIUI ENTER
What is the most common way of establishing a promotional budget?

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