i) A maker of jams and jellies, engaged a team of 140 employees - 7 percent of its workforce- who devoted nearly 50 percent of their time to a major strategy exercise for more than 6 months. " Instead of having just 12 minds working on it, we really used the team of 140 as ambassadors to solicit input from all 2,000 employees," says the CEO. "It gave us a broader perspective, and it brought to the surface a lot of people with special talents." The company, which has struggled to grow in a mature market, now has a dozen viable initiatives that could double its $635 million revenues over the next 5 years. (a) Describe the strategy-making mode that Smucker is using. (b) Draw Porter's generic competitive strategies and specify where you can fit the Smucker company, giving your reasons.
i) A maker of jams and jellies, engaged a team of 140 employees - 7 percent of its workforce- who devoted nearly 50 percent of their time to a major strategy exercise for more than 6 months. " Instead of having just 12 minds working on it, we really used the team of 140 as ambassadors to solicit input from all 2,000 employees," says the CEO. "It gave us a broader perspective, and it brought to the surface a lot of people with special talents." The company, which has struggled to grow in a mature market, now has a dozen viable initiatives that could double its $635 million revenues over the next 5 years. (a) Describe the strategy-making mode that Smucker is using. (b) Draw Porter's generic competitive strategies and specify where you can fit the Smucker company, giving your reasons.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![QUESTION 4
i)
A maker of jams and jellies, engaged a team of 140 employees - 7 percent of
its workforce-who devoted nearly 50 percent of their time to a major strategy
exercise for more than 6 months. "Instead of having just 12 minds working on
it, we really used the team of 140 as ambassadors to solicit input from all 2,000
employees," says the CEO. "It gave us a broader perspective, and it brought to
the surface a lot of people with special talents." The company, which has
struggled to grow in a mature market, now has a dozen viable initiatives that
could double its $635 million revenues over the next 5 years.
(a) Describe the strategy-making mode that Smucker is using.
(b) Draw Porter's generic competitive strategies and specify where you can fit the
Smucker company, giving your reasons.
ii) Prepare a Flow Process Chart from the following data:
a) Need a computer?
b) New or current one?
c) Service current one or buy a new one.
d)
Buy a new laptop? Buy a new desk top? Buy a new tablet?
e) Shop for the right model at the right price.
f) Funds available?
g)
Purchase computer of choice.
h)
Take it to class and show class mates.
i) Go home and start using computer.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F18bd7276-6cbd-4f98-9d45-e4942b1f0081%2F7bd60907-006b-4c75-8446-70821b137b20%2Fe7v6fiw_processed.png&w=3840&q=75)
Transcribed Image Text:QUESTION 4
i)
A maker of jams and jellies, engaged a team of 140 employees - 7 percent of
its workforce-who devoted nearly 50 percent of their time to a major strategy
exercise for more than 6 months. "Instead of having just 12 minds working on
it, we really used the team of 140 as ambassadors to solicit input from all 2,000
employees," says the CEO. "It gave us a broader perspective, and it brought to
the surface a lot of people with special talents." The company, which has
struggled to grow in a mature market, now has a dozen viable initiatives that
could double its $635 million revenues over the next 5 years.
(a) Describe the strategy-making mode that Smucker is using.
(b) Draw Porter's generic competitive strategies and specify where you can fit the
Smucker company, giving your reasons.
ii) Prepare a Flow Process Chart from the following data:
a) Need a computer?
b) New or current one?
c) Service current one or buy a new one.
d)
Buy a new laptop? Buy a new desk top? Buy a new tablet?
e) Shop for the right model at the right price.
f) Funds available?
g)
Purchase computer of choice.
h)
Take it to class and show class mates.
i) Go home and start using computer.
Expert Solution
![](/static/compass_v2/shared-icons/check-mark.png)
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)
Recommended textbooks for you
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
![Marketing: An Introduction (13th Edition)](https://www.bartleby.com/isbn_cover_images/9780134149530/9780134149530_smallCoverImage.gif)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
![MKTG 12:STUDENT ED.-TEXT](https://www.bartleby.com/isbn_cover_images/9781337407595/9781337407595_smallCoverImage.gif)
![Contemporary Marketing](https://www.bartleby.com/isbn_cover_images/9780357033777/9780357033777_smallCoverImage.jpg)
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning