4.1 "The major responsibility for identifying significant marketplace changes falls to the company's marketers". In view of this statement, critically discuss the advantages marketing managers have over other managers in the organisation in observing the outside environment. 4.2 As a marketing manager of a soap manufacturing company, critically discuss the components of a marketing information system of your organisation (a diagram is not necessary).
4.1 "The major responsibility for identifying significant marketplace changes falls to the company's marketers". In view of this statement, critically discuss the advantages marketing managers have over other managers in the organisation in observing the outside environment. 4.2 As a marketing manager of a soap manufacturing company, critically discuss the components of a marketing information system of your organisation (a diagram is not necessary).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4.1 "The major responsibility for identifying significant marketplace changes falls to the company's
marketers". In view of this statement, critically discuss the advantages marketing managers have
over other managers in the organisation in observing the outside environment.
4.2
As a marketing manager of a soap manufacturing company, critically discuss the components of a
marketing information system of your organisation (a diagram is not necessary).
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