Lessons learned: Business has cycles, it is important to build long term relationship during ups & do true for high tech business but also for other business such as restaurant. • Sometimes customers or suppliers need your support, sometimes you need their help • The Golden rule: "Do to others what you would have them do to you." Pericom treated our key suppliers as our partners. We helped them when they needed more business in a down year and they helped us when supply was tight. • Pericom tried to treat all customers well by being responsive, dependable, trustworthy, fair etc. · Over thegears, Pericom tried to nurture long term relationship with customers and suppliers whom we deem to be dependable and not just transactional.

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.