Is behavior formed or is it innate in oneself? Choose a product or service in this two categories: Category 1: Frequently purchased and relatively cheap eg. Toothpaste Category 2: Not frequently purchase and relatively expensive. eg. Mattress, Automobile What factors influence your behavior in terms of purchase decision making shaped or formed for the product/service of your choice.

Is behavior formed or is it innate in oneself? Choose a product or service in this two categories: Category 1: Frequently purchased and relatively cheap eg. Toothpaste Category 2: Not frequently purchase and relatively expensive. eg. Mattress, Automobile What factors influence your behavior in terms of purchase decision making shaped or formed for the product/service of your choice.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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