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Your manager at Pick N Pay is considering implementing social CRM and is hoping to do some research to understand best practice in social CRM. · Explain the concept of social CRM · Explain the benefits of social CRM · Provide a detailed referenced example of a grocery store like Pick N Pay using social CRM to engage meaningfully with customers. Then, discuss how this grocery store benefitted by using social CRM.

Your manager at Pick N Pay is considering implementing social CRM and is hoping to do some research to understand best practice in social CRM. · Explain the concept of social CRM · Explain the benefits of social CRM · Provide a detailed referenced example of a grocery store like Pick N Pay using social CRM to engage meaningfully with customers. Then, discuss how this grocery store benefitted by using social CRM.

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Your manager at Pick N Pay is considering implementing social CRM and is hoping to do some research to understand best practice in social CRM.


· Explain the concept of social CRM


· Explain the benefits of social CRM


· Provide a detailed referenced example of a grocery store like Pick N Pay using social CRM to engage meaningfully with customers. Then, discuss how this grocery store benefitted by using social CRM.

Suppliers play a vital role in Pick n Pay Cycad's supply chain and without their ongoing support, this retailer will not be able to maintain adequate stock levels, ensuring that its customers are provided with food and other merchandise that are necessary to sustain a healthy living. These suppliers include farmers, food processors, transporters and merchandisers as well as businesses maintaining the equipment necessary to ensure compliance with health regulations and are all making it possible for the business to keep its doors open.
Transcribed Image Text:Suppliers play a vital role in Pick n Pay Cycad's supply chain and without their ongoing support, this retailer will not be able to maintain adequate stock levels, ensuring that its customers are provided with food and other merchandise that are necessary to sustain a healthy living. These suppliers include farmers, food processors, transporters and merchandisers as well as businesses maintaining the equipment necessary to ensure compliance with health regulations and are all making it possible for the business to keep its doors open.
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