When a firm can do something that rival firms cannot do, or owns something that rival firms desire, that can represent a: a. Competitive Advantage O b. Organizational Strategy O c. Competitive Strategy O d. Defensive Strategy
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- write a business plan about a company following the steps below : 1. cover 2.table of contents 3.executive summary 4.business details 5.industry and market analysis 6.customers and value proposition 7.marketing strategy 8.operation plan 9.management team and company structure 10.resources 11.financing 12.financial projections 13.risk and strategic options 14.key milestones 15.appendicesWhich of the options below are listed as critical success factors for smartmanufacturers? (Select all that apply)A. Engaging customers and closely interacting with themB. Seamlessly managing multi-channelsC. Data, data, dataD. Flexible manufacturing capabilities2.Which of the options below match the preferences of Digital Natives for employment? (Select all that apply)A. Money-making rather than self-fulfillment where the phons below hale tie preterences of Digilal Nalives for employment? (Select all that apply)A. Money-making rather than self-fulfillmentB. Change rather than stabilityC. Freedom rather than regimentationD. Dread of rather than excitement for emerging professions3. Which two of the following options do NOT characterize a digital culture? (Select all that apply)A. Culture ruled by fear of failure and perceptions of othersB. Experience and stability count for muchC Pulls ideas from the market, driven by customer demand and adapt new trendsD. Orientation toward innovation,…A vision is aspirational, stating what the firm wants to be. True / False
- When a marketing department plans a new strategy, they typically will _____. Group of answer choices create a plan in unity with finance, sales and the company’s overall strategy rely on the sale team to direct them develop the plan and then share it with the rest of the company tie the strategy to the company’s overall strategychoose one of followings without explain: 1. Which one of the following says that a decision in one corner of business affects directly or indirectly other corners of business because everything is interrelated? a. managment by inclusion b. Ethical CSR c. Strategic CSR d. instrumental approach 2. Last week Philippines was hit by an eruption of a volcano which led to some companies providing the shelters to the affected people. This is related to a. Strategic CSR b. alteruistic CSR c. Strategic and ethical SCR d. None of these options109) Which option best describes prospectors? a) They scan the environment continuously for emerging trends and new market opportunities. b) They don’t care about the competition or the external environment c) They do not focus on product offering. d) Their control system is centralized
- Walmart launched its Neighborhood Market line in 1998 and contrary to regular Walmart stores, they are usually located in urban areas. They are also reportedly about one-fifth the size of Walmart Supercenters. What is their competitive strategy? Which competitors feel threatened by Walmart’s strategic move? a. Statements to support Walmart’s competitive strategy b. Statements which elaborate on Walmart’s relationship with their customers in this current environment. c. Statements that define the current environment and how they are / are not affected by their competitorsDue to Covid-19 many organizations worked hard to continue serving the same clients by offering the same product or service, maintaining market share, and sustaining the organization's current business operations, these organizations followed a ________ strategy. stability turnaround renewal growth retrenchment181. In a five-year study, researchers Nohria, Joyce and Roberson conducted in-depth analysis of 160 companies and more than 200 management tools and techniques, such as customer relationship management and use of an intranet. What were their findings? That is, according to the researchers, how would a company exploit its competitive advantage to achieve superior business performance? 182. What is a sales response function? 183. List the three phases of the strategic marketing process and the output report for each. 184. List the three steps of the planning phase of the strategic marketing process. Briefly describe what goes on during each of the three steps. 185. List and explain two types of marketing plans. Ans: Long-range marketing plans cover marketing activities from two to five years into the future. Such plans are often directed at top-level executives and the board of directors. 186. Describe Porter’s framework and the four resulting generic business strategies. 187.…
- True-False Questions Select the correct answer. 1. T F When buyers, sellers, marketing intermediaries, and facilitating agencies work together, the cooperative relationship results in compromise and adjustments that meet customer needs. 2. T F Under a contractual vertical marketing system, the largest channel member is contracted to manage the production and distribution within the channel. 3. T F Producers assist wholesalers by furnishing them with information regarding the wholesalers' competition and consumer buying patterns. 4. T F As competition among discount stores has increased, some discounters have assumed the characteristics of higher-priced department stores. 5. T F The wheel of retailing hypothesis suggests that new retail operations usually begin at the top-in price, profits, and prestige. Multiple-Choice Questions Circle the letter before the most accurate answer. The use of only a single retail outlet in each geographic area for distribution purposes is called 6.…Step in planning that involves the formulation of assumption on what is happening in the environment. a. Developing Premises b. Being Aware on opportunities and strengths c. Determining Course of Actions d. Establishing objectives and goalsBased on our discussion of Defining an Idea as a Business, which of the following is the most effective description of a 7. new business idea? a) b) c) d) e) To sell athletic wear for women that is fashionable yet durable To buy athletic wear for women that is fashionable yet durable To design athletic wear for women that is fashionable yet durable To design durable athletic wear for women that allows women to exercise faster To design fashionable athletic wear for women that is durable
