answer

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

pls answer all

10. Which one of the following is NOT the benefit of forming the alliances?
a. reduce cost
b. strengthen the business model
c. limit risks and uncertainty
d. limit accessibility to new resources
11. Digital business involves re-evaluating value chain activities. What types of changes can
be introduced to the value chain through digital business?
a. Improve speed of infomation flow between primary activities of value chain
b. Increase depth of information shared between activities
c. Reduce costs of information processing.
d. All of the above
4
12. Which Internet tool can be described as having the ability to blend real-world digital data
capture to create a browser-based digital representation or experience mimicking that of
the real world?
a. Augmented reality
b. Podcasting
c. IPTV
d. Voice over Internet Protocol
Transcribed Image Text:10. Which one of the following is NOT the benefit of forming the alliances? a. reduce cost b. strengthen the business model c. limit risks and uncertainty d. limit accessibility to new resources 11. Digital business involves re-evaluating value chain activities. What types of changes can be introduced to the value chain through digital business? a. Improve speed of infomation flow between primary activities of value chain b. Increase depth of information shared between activities c. Reduce costs of information processing. d. All of the above 4 12. Which Internet tool can be described as having the ability to blend real-world digital data capture to create a browser-based digital representation or experience mimicking that of the real world? a. Augmented reality b. Podcasting c. IPTV d. Voice over Internet Protocol
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning