Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
pls answer all
![10. Which one of the following is NOT the benefit of forming the alliances?
a. reduce cost
b. strengthen the business model
c. limit risks and uncertainty
d. limit accessibility to new resources
11. Digital business involves re-evaluating value chain activities. What types of changes can
be introduced to the value chain through digital business?
a. Improve speed of infomation flow between primary activities of value chain
b. Increase depth of information shared between activities
c. Reduce costs of information processing.
d. All of the above
4
12. Which Internet tool can be described as having the ability to blend real-world digital data
capture to create a browser-based digital representation or experience mimicking that of
the real world?
a. Augmented reality
b. Podcasting
c. IPTV
d. Voice over Internet Protocol](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F66491069-2322-4832-9518-7790751d1020%2F79ae3469-9c4d-4375-ba26-5a78c79e96b7%2Fs9svtz_processed.png&w=3840&q=75)
Transcribed Image Text:10. Which one of the following is NOT the benefit of forming the alliances?
a. reduce cost
b. strengthen the business model
c. limit risks and uncertainty
d. limit accessibility to new resources
11. Digital business involves re-evaluating value chain activities. What types of changes can
be introduced to the value chain through digital business?
a. Improve speed of infomation flow between primary activities of value chain
b. Increase depth of information shared between activities
c. Reduce costs of information processing.
d. All of the above
4
12. Which Internet tool can be described as having the ability to blend real-world digital data
capture to create a browser-based digital representation or experience mimicking that of
the real world?
a. Augmented reality
b. Podcasting
c. IPTV
d. Voice over Internet Protocol
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