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Question 12 A channel consisting of one or more independent producers, wholesalers, or retailers that seek to maximize their own profits- even at the expense of profits for the cknnel as a whole- is a(n) O a vertical marketing system O b. corporate VMS Oc administered vertical marketing system O d. conventional distribution channel O e. horizontal marketing system

Question 12 A channel consisting of one or more independent producers, wholesalers, or retailers that seek to maximize their own profits- even at the expense of profits for the cknnel as a whole- is a(n) O a vertical marketing system O b. corporate VMS Oc administered vertical marketing system O d. conventional distribution channel O e. horizontal marketing system

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Moving to another question will save this response. Question 12 A channel consisting of one or more independent producers, wholesalers, or retailers that seek to maximize their own profits - even at the expense of profits for the channel as a whole - is a(n): O a. vertical marketing system O b. corporate VMS Oc administered vertical marketing system O d. conventional distribution channel O e. horizontal marketing system A Moving to another question will save this response. hp
Transcribed Image Text:Moving to another question will save this response. Question 12 A channel consisting of one or more independent producers, wholesalers, or retailers that seek to maximize their own profits - even at the expense of profits for the channel as a whole - is a(n): O a. vertical marketing system O b. corporate VMS Oc administered vertical marketing system O d. conventional distribution channel O e. horizontal marketing system A Moving to another question will save this response. hp
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