### Image Description for Educational Use:#### Image Title: Shake Shack Marketing Channels**Image Content:**The image shows a Shake Shack restaurant with signage listing menu items such as frozen custard, fries, shakes, hotdogs, concretes, floats, cones, and burgers.**Questions for Analysis:**- Answer the following questions: 1. What kind of channel is Shake Shack currently using? Are they using Conventional, Vertical, Horizontal, Direct, or Hybrid? Or multiple channels? 2. Answer the first question and explain it with your rationale.**Discussion Points:**- This image can be used as a case study for analyzing marketing and distribution channels in the context of the modern food and beverage industry.- Considerations might include how Shake Shack reaches its customers, the types of partnerships and networks they leverage, and how their strategy might be classified within business channel categories.

Introduction:- Shake Shack (NYSE: SHAK) is a Manhattan quick - serve chain of restaurants. In 2001, it began as a food vendor in Maddison Union Square, and its reputation expanded rapidly. It expanded its repertoire from Manhattan corn dogs to hamburger, sandwiches, potatoes, and its trademark smoothies when it shifted to a booth within the stadium in 2004. Explanation:- Maddison Square Plays host to the legendary Shake Shack. Maddison Square Plaza, which had fallen by the wayside and was being misused, was rebuilt in 2000 by Nyc. As part of the reconstruction, entrepreneur Danny Meyers was instrumental in establishing the Maddison Square Park Conservation. To make people more aware of the resort's regeneration project, the Conservation held an art display named "I Uber" from the inside of the cemetery. Randall Garutti, Meyer's Director of Communications, started a hot dog stand out of the kitchens of Ten Madison Avenue, one of O'neill's Square Shopping Restaurant Group (USHG) restaurants. It has been among the extremely fast food outlets since its inception, eventually becoming such a publicly traded corporation in late 2014 when it filed for an equity investment of stock. The transaction commenced operations on February 29, 2015, with shares starting at $21 and soaring 123 percent to $47 during the first week of trade.

Business

Marketing

• Answer the following questions: 1) What kind of channel is Shake Shack currently using? Are they using Conventional, Vertical, Horizontal, Direct or Hybrid? Ör multiple channels? 2) Answer the first question and explain it with your rationale

• Answer the following questions: 1) What kind of channel is Shake Shack currently using? Are they using Conventional, Vertical, Horizontal, Direct or Hybrid? Ör multiple channels? 2) Answer the first question and explain it with your rationale

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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