• Answer the following questions: 1) What kind of channel is Shake Shack currently using? Are they using Conventional, Vertical, Horizontal, Direct or Hybrid? Ör multiple channels? 2) Answer the first question and explain it with your rationale
• Answer the following questions: 1) What kind of channel is Shake Shack currently using? Are they using Conventional, Vertical, Horizontal, Direct or Hybrid? Ör multiple channels? 2) Answer the first question and explain it with your rationale
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question

Transcribed Image Text:### Image Description for Educational Use:
#### Image Title: Shake Shack Marketing Channels
**Image Content:**
The image shows a Shake Shack restaurant with signage listing menu items such as frozen custard, fries, shakes, hotdogs, concretes, floats, cones, and burgers.
**Questions for Analysis:**
- Answer the following questions:
1. What kind of channel is Shake Shack currently using? Are they using Conventional, Vertical, Horizontal, Direct, or Hybrid? Or multiple channels?
2. Answer the first question and explain it with your rationale.
**Discussion Points:**
- This image can be used as a case study for analyzing marketing and distribution channels in the context of the modern food and beverage industry.
- Considerations might include how Shake Shack reaches its customers, the types of partnerships and networks they leverage, and how their strategy might be classified within business channel categories.
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