Apple is another high end brand.  Apple products can be purchased online, at the Apple Store, as well as retailers like Best Buy and Fry's.  In so doing, Apple uses a ___________ distribution channel. Select one: a. Horizontal b. Hybrid/Multi-channel c. Vertical d. Contractual

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Apple is another high end brand.  Apple products can be purchased online, at the Apple Store, as well as retailers like Best Buy and Fry's.  In so doing, Apple uses a ___________ distribution channel.

Select one:
a. Horizontal
b. Hybrid/Multi-channel
c. Vertical
d. Contractual

 

Apple uses these different channels because

Select one:
a. It is required to do so by law
b. All of its competitors use a similar strategy
c. It diversifies financial risk
d. The market can be segmented by shopping preferences
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