Apple is another high end brand. Apple products can be purchased online, at the Apple Store, as well as retailers like Best Buy and Fry's. In so doing, Apple uses a ___________ distribution channel. Select one: a. Horizontal b. Hybrid/Multi-channel c. Vertical d. Contractual
Apple is another high end brand. Apple products can be purchased online, at the Apple Store, as well as retailers like Best Buy and Fry's. In so doing, Apple uses a ___________ distribution channel. Select one: a. Horizontal b. Hybrid/Multi-channel c. Vertical d. Contractual
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Apple is another high end brand. Apple products can be purchased online, at the Apple Store, as well as retailers like Best Buy and Fry's. In so doing, Apple uses a ___________ distribution channel.
Select one:
a. Horizontal
b. Hybrid/Multi-channel
c. Vertical
d. Contractual
Apple uses these different channels because
Select one:
a. It is required to do so by law
b. All of its competitors use a similar strategy
c. It diversifies financial risk
d. The market can be segmented by shopping preferences
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning