Answered: Topic: Distribution and channel Old…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Topic: Distribution and channel

Old model: B2B, B2C, it means the producer sell to retailers and the retailers resales to customer.

New Model: Direct to customer (DTC) Through the internet to sell product to customer directly.

In the new model, is it true that relationship and partnership are important or not compare with old model?

Definition Definition Arrangement between two or more people whereby they agree to manage business operations and share its profits and losses in an agreed ratio. The agreement drafted and signed by the partners of the firm is termed as a partnership deed and contains various important clauses agreed between the partners such as profit/loss sharing, interest on capital, remuneration allocation of each partner, and drawings of a partner.

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