Hugo Boss is most likely to follow a(n) ________ competitive strategy.      cost focus     overall cost leadership     differentiation focus     differentiation

Principles Of Marketing
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ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Hugo Boss is most likely to follow a(n) ________ competitive strategy. 

   

cost focus

   

overall cost leadership

   

differentiation focus

   

differentiation

For many years, Hugo Boss has ranked among the global market leaders in superior
fashions. It is a prestige brand offering a high level of quality and assortment
including product groups such as shoes, accessories, fragrances, eyewear, and
watches complement the collections. The strength was first generated by the
success of the BOSS brand, initially introduced as a classical men's business wear line
in the 1970s. Today the BOSS image is transported by four independent and
distinctively positioned lines, targeting various needs. The menswear collections are
focused in BOSS Black on elegant business wear, with BOSS Orange on up-to-date
casual wear and the BOSS Green collection offering performance sportswear.
Furthermore, those who demand exceptional materials, craftsmanship and
exclusivity can appreciate the luxurious tailored fashions of BOSS Selection. At the
same time, the women's wear segment has been expanding both systematically and
successfully. The refined looks of BOSS Black and the hip, creative fashions of BOSS
Orange are now also available for women. The CEO of the largest Hugo Bos
production factory in Izmir, Dr. Sezai Kaya defines the profile of Hugo Boss's target
market as follows: consumers between the ages of 25-49, their marital status is
unimportant, their annual income level is above 80.000 Euro, they live in city centers,
drive BMW, Mercedes, and Audi cars, they like golf, skiing, tennis, sailing, art,
cinema, and traveling, they make business trips to the major metropoles such as New
York and London, they are design oriented consumers, fashion plays a role as a tool
to build personality, provide security, and create self-confidence, they spend their
money for high quality, service, and shopping experience.
Transcribed Image Text:For many years, Hugo Boss has ranked among the global market leaders in superior fashions. It is a prestige brand offering a high level of quality and assortment including product groups such as shoes, accessories, fragrances, eyewear, and watches complement the collections. The strength was first generated by the success of the BOSS brand, initially introduced as a classical men's business wear line in the 1970s. Today the BOSS image is transported by four independent and distinctively positioned lines, targeting various needs. The menswear collections are focused in BOSS Black on elegant business wear, with BOSS Orange on up-to-date casual wear and the BOSS Green collection offering performance sportswear. Furthermore, those who demand exceptional materials, craftsmanship and exclusivity can appreciate the luxurious tailored fashions of BOSS Selection. At the same time, the women's wear segment has been expanding both systematically and successfully. The refined looks of BOSS Black and the hip, creative fashions of BOSS Orange are now also available for women. The CEO of the largest Hugo Bos production factory in Izmir, Dr. Sezai Kaya defines the profile of Hugo Boss's target market as follows: consumers between the ages of 25-49, their marital status is unimportant, their annual income level is above 80.000 Euro, they live in city centers, drive BMW, Mercedes, and Audi cars, they like golf, skiing, tennis, sailing, art, cinema, and traveling, they make business trips to the major metropoles such as New York and London, they are design oriented consumers, fashion plays a role as a tool to build personality, provide security, and create self-confidence, they spend their money for high quality, service, and shopping experience.
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