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Imagine that as a part of your assessment in the course the lecturer asked you to conduct a social activity event. The activity aims to create awareness regards early breast cancer testing with the coordination of the Oman Cancer Association. Identify as a student how you will apply the 6 Ps of the marketing mix to set up such a kind of event?
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- Discuss the concept of customer lifetime value. Explain why this is a concept that marketing management should strongly consider in its day to day management. You may also discuss how a company might go about implementing a program that addresses customer lifetime value.‘Hungry Naki’ is a Bangladeshi based online food ordering and delivery service company who started their operation in 2013. However, currently they are using social media such as Facebook, Twitter, or linkedin to promote their services aggressively besides other traditional media.How effective do you think this strategy is ? If you are in the position to improve their Marketing strategies what would you suggest? Explain.The governor of your state believes that more state funds need to be invested in preventing illness and accidents. He hires you as a social marketing with the mandate to raise consciousness about healthier life styles and to focus on two causes that will have the highest impact. How would you approach this assignment and what would you suggest
- Identify what are the proper promotional tools M&S should use while communicating with their customers? 2. Mention 2 growth strategies that M&S can use to secure its profits over time? 3. Describe what are the factors M&S should consider while setting their new products price 4. Define what is meant by marketing mix? And discuss how should M&S use its marketing mix in a synergistic way? 5. Define what is meant by market segmentation and select 3 factors that M&S can use to segment "Per Una" market? 6. What are the factors M&S should consider in order to communicate their new customers the high quality of their customer services inside their retails?Based on the product you selected for your marketing plan in Module 1, submit the following for your marketing plan: Promotion Strategy Social media design Facebook, twitter, etc.) TV Commercial Story Board Print ad Website ( does not have to be functioning) My project is an app called Mental Health Connect:Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. Identify what marketing activities you consider them to be? Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Maximum word count is 1000 Who are the activities or messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?
- Keep Me Safe is an organisation that specialises in educating women about how to keep themselves safe. In recent times, they developed and is distributing a product called POW which can help, to a great extent, to ward off undesirable attacks. Given the nature and climate of what is happening in 'Every Man Fi Himself Island', this product seems very attractive. A. Describe THREE (3) functions that Keep Me Safe marketing channel members can perform. B. Recommend TWO (2) consumer sales promotion tools to Keep Me Safe for use in promotion of its new product. C. Suggest which channel would be BEST suited for distributing this new product across the island.Ethics Marketers have been shelling out the bucks on sensory marketing techniques for years to appeal to your subconscious mind. And studies show that it works. But is sensory marketing fair? Some say it's a way to enhance the purchasing process, while others say marketers are unethically manipulating consumers. What are some of the pros and cons associated with sensory marketing? What is your position?Criticize this advertisments and why they are controversial?
- Please choose one of the following brands below. Consider what the brand essence and pillars for the company might be. 1. Best Buy Weekend Sale 2. iPhone X 12 launch Identify the target market for the company or product. Include at least two demographics, psychographics, needs, wants, or behaviours in the target market description. State the social media objectives and metrics for the campaign. Describe how the social media strategy aligns with the campaign objectives. Identify the social media platforms and tools that are fit with the company.Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory marketing (senses), what do you understand from this statement? Please make comments with your own words.A backpack company from Columbia is trying to expand their market into the UK. a) What is the best way to convince consumers to buy the product? b) What should be the main message of the marketing campaign according to their target audience?