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Marketing

How the message channel is the path through which the message moves from source to receiver.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Course Name: Advertising (Marketing)

Write a concise answer between 140 to 150 words for each question.

13. How the message channel is the path through which the message moves from source to receiver.
14. In the marketing communication process, competing advertising messages create noise, How?
15. What is strategy implementation? What questions must strategy makers consider to begin the implementation
process?

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