how it can take advantage of social media and mobile media marketing to increase support for and attendance at this annual event. Be sure to include how the company can measure the effectiveness of its social media promotional efforts.

how it can take advantage of social media and mobile media marketing to increase support for and attendance at this annual event. Be sure to include how the company can measure the effectiveness of its social media promotional efforts.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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