How does the first of the following pairedorientations differ from the second?a. Individual/Collectiveb. Performance/Statusc. Tradition/Changed. Limited/Extended familye. Active/Passivef. Material/Nonmaterialg. Hard work/Leisureh. Risk taking/Securityi. Masculine/Femininej. Competitive/Cooperativek. Youth/Agel. Problem solving/Fatalisticm. Diversity/Uniformityn. Postponed gratification/Immediate gratificationo. Sensual gratification/Abstinencep. Religious/Secular

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How does the first of the following paired
orientations differ from the second?
a. Individual/Collective
b. Performance/Status
c. Tradition/Change
d. Limited/Extended family
e. Active/Passive
f. Material/Nonmaterial
g. Hard work/Leisure
h. Risk taking/Security
i. Masculine/Feminine
j. Competitive/Cooperative
k. Youth/Age
l. Problem solving/Fatalistic
m. Diversity/Uniformity
n. Postponed gratification/Immediate gratification
o. Sensual gratification/Abstinence
p. Religious/Secular

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