citizens of Reynoldsville finally realized that their forty-cent bottles of miracle sap contained nothing more than lico- rice extract and whiskey, they formed a lynch mob and searched for the who had sold the fake elixir. Fortunately, Colonel Britton, the quack they were looking for, had already taken his wagon and quietly left town before dawn. He rode nonstop for a full day until, in his usual routine, he pulled far off the trail and spent a day restocking his miracle by the beautiful scenery of the Biack Hills, Britton didn'ı waste his oPportunity in the low autuirn sun for the remainder of the afternoon. While most of his clientele were descusitized to the beauty of nature after spending harsh lives in it, Britton never once considered his private out- :if he didn't spend at least a few hours enjoying demeanor whenever he rolled into a new town. lf Britton didn't at least appear to be happy. people were not going to purchase his tonic, whether it was aln] about spending their money; il they had even the slightest notion that Britton's product A. When the sap, occasionally breaking to partake of some himself. to ings to be nature every week, he had trouble mainiaining his or not. His customers were very. was a scam, they would not buy it.
citizens of Reynoldsville finally realized that their forty-cent bottles of miracle sap contained nothing more than lico- rice extract and whiskey, they formed a lynch mob and searched for the who had sold the fake elixir. Fortunately, Colonel Britton, the quack they were looking for, had already taken his wagon and quietly left town before dawn. He rode nonstop for a full day until, in his usual routine, he pulled far off the trail and spent a day restocking his miracle by the beautiful scenery of the Biack Hills, Britton didn'ı waste his oPportunity in the low autuirn sun for the remainder of the afternoon. While most of his clientele were descusitized to the beauty of nature after spending harsh lives in it, Britton never once considered his private out- :if he didn't spend at least a few hours enjoying demeanor whenever he rolled into a new town. lf Britton didn't at least appear to be happy. people were not going to purchase his tonic, whether it was aln] about spending their money; il they had even the slightest notion that Britton's product A. When the sap, occasionally breaking to partake of some himself. to ings to be nature every week, he had trouble mainiaining his or not. His customers were very. was a scam, they would not buy it.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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