Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
TWO (2) types of retail competition are Intratype retail competition- This is when retailers of the same business compete with the same format to increase their brand, build brand awareness, and earn a profit. and Intertype retail competition - this type of competition is when two or more entities offer different formats. Even though their product offerings are different they are competing in reaching consumers because they do sell similar products.
QUESTION
give an example of each in relation to stationery store.
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