Explain the whole-channel view of the distribution process. MORE THAN 3 paragraphs

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.6: Behavioral Segmentation
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Explain the whole-channel view of the
distribution process. MORE THAN 3
paragraphs
Transcribed Image Text:Explain the whole-channel view of the distribution process. MORE THAN 3 paragraphs
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