Virtual retailing is touted to have a bright future, Through virtual retailing; a seller comes directly into your home, at your convenience, and allows you to design your own personalized product and shopping experience. This sounds great No-High-pressure salespeople and no congested car parks. At a virtual retail site, you can take as much or as little time as you like to make up your own mind. And virtual retailing has made mass customization a reality. Select a product (e.g. clothing, shoes, and spectacles) and identify a company whose website allows you to customize its products. Visit the website of the company you have selected. a) How does virtual retailing compare with traditional shopping formats? What are the major advantages and disadvantages for consumers? b) Try to design your own product. Discuss the pros and cons of your experience. How would this experience be different from buying in a retail store? Would you be willing to purchase the item you designed? Why or why not?

Virtual retailing is touted to have a bright future, Through virtual retailing; a seller comes directly into your home, at your convenience, and allows you to design your own personalized product and shopping experience. This sounds great No-High-pressure salespeople and no congested car parks. At a virtual retail site, you can take as much or as little time as you like to make up your own mind. And virtual retailing has made mass customization a reality. Select a product (e.g. clothing, shoes, and spectacles) and identify a company whose website allows you to customize its products. Visit the website of the company you have selected. a) How does virtual retailing compare with traditional shopping formats? What are the major advantages and disadvantages for consumers? b) Try to design your own product. Discuss the pros and cons of your experience. How would this experience be different from buying in a retail store? Would you be willing to purchase the item you designed? Why or why not?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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