Virtual retailing is touted to have a bright future, Through virtual retailing; a seller comes directly into your home, at your convenience, and allows you to design your own personalized product and shopping experience. This sounds great No-High-pressure salespeople and no congested car parks. At a virtual retail site, you can take as much or as little time as you like to make up your own mind. And virtual retailing has made mass customization a reality. Select a product (e.g. clothing, shoes, and spectacles) and identify a company whose website allows you to customize its products. Visit the website of the company you have selected. a) How does virtual retailing compare with traditional shopping formats? What are the major advantages and disadvantages for consumers? b) Try to design your own product. Discuss the pros and cons of your experience. How would this experience be different from buying in a retail store? Would you be willing to purchase the item you designed? Why or why not?

Virtual retailing is touted to have a bright future, Through virtual retailing; a seller comes directly into your home, at your convenience, and allows you to design your own personalized product and shopping experience. This sounds great No-High-pressure salespeople and no congested car parks. At a virtual retail site, you can take as much or as little time as you like to make up your own mind. And virtual retailing has made mass customization a reality. Select a product (e.g. clothing, shoes, and spectacles) and identify a company whose website allows you to customize its products. Visit the website of the company you have selected. a) How does virtual retailing compare with traditional shopping formats? What are the major advantages and disadvantages for consumers? b) Try to design your own product. Discuss the pros and cons of your experience. How would this experience be different from buying in a retail store? Would you be willing to purchase the item you designed? Why or why not?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: How are Fixed Cost, Variable Cost and Mixed Cost used in the retail industry?

A: Transaction of goods or services by a business to a consumer for personal consumption is known as…

Q: What are the differences between a multichannel, cross-channel, and omnichannel retailer? Provide an…

A: Marketing plays important role in increasing business sales by performing various functions such as…

Q: What do you need from your favourite online store in terms of how it works and how it looks?

A: Online shopping has become an essential part of our lives in the digital age of today. With only a…

Q: Fast-fashion is relatively a new business model that has become quite successful in apparel…

A: The traditional strategy is characterized by sourcing generation from low-wage nations, driving to…

Q: What are some major differences between product selling and consultative selling with a house?

A: In business, the phrases sales and marketing are frequently used in conjunction. The act of…

Q: In your own words, describe how a point -of - Sales system works, and why it's beneficial to…

A: Point of sale (PoS) system is a billing system that can be embedded with the accounting and…

Q: Shopbots are online sites for finding the best prices on goods you need. No shopbot searches the…

A: Shopping online has become increasingly popular in recent years, due to the convenience, selection,…

Concept explainers

Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”

Question

Virtual retailing is touted to have a bright future, Through virtual retailing; a seller comes directly into
your home, at your convenience, and allows you to design your own personalized product and
shopping experience. This sounds great No-High-pressure salespeople and no congested car parks. At
a virtual retail site, you can take as much or as little time as you like to make up your own mind. And
virtual retailing has made mass customization a reality. Select a product (e.g. clothing, shoes, and
spectacles) and identify a company whose website allows you to customize its products. Visit the
website of the company you have selected.
a) How does virtual retailing compare with traditional shopping formats? What are the major
advantages and disadvantages for consumers?
b) Try to design your own product. Discuss the pros and cons of your experience. How would
this experience be different from buying in a retail store? Would you be willing to purchase
the item you designed? Why or why not?

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1 Retailing & Virtual retailing

VIEW

Step 2 Virtual retailing and traditional retailing

VIEW

Step 3 Virtual retailing and traditional retailing

VIEW

Step by step

Solved in 3 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

Customers want to purchase specialty goods such as luxury bags or shoes at Macy’s and have come to expect assistance in every phase of the shopping process. Macy’s is a __________.
• What do you think is the challenge faced by omnichannel retailing? • What are the advantages over traditional retail models? • Do you have examples from your workplace or industry to share about this experience?
The retailing landscape has evolved over the last decade. More recently because of Pandemic restrictions around the world and widespread uptake of technology, everyone is shopping online more. There is a strong positive trend. Do you think this will continue? How do you see online retailing evolving in the short to long term? Be specific and give examples of which product categories are most likely to be affected.
Which of these describes a retail store which uses a low-end strategy? a. High price b. Well-known brands c. Premium items d. Cheap merchandise
Imagine that you own a small specialty store that sellshandcrafted clothing and jewelry. What are some of thenonstore retail options you might explore to increasesales? What are the advantages and disadvantages ofeach option?
Please get back to me soon.
Select a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from. What are the advantages and challenges of using multiple channels? Are these retailers effective at product distribution to consumers?
Mass-merchandisers Multiple Choice face a bright future and increasing profits—because of decreasing competition. offer lower prices to get faster turnover. operate on the "buy low, sell high" philosophy. try to reduce costs by reducing inventory turnover. None of the answers are correct.
How can a store use association rules? Offer two suggestions each for a) bundling products and b) promotion/pricing. Include the rationale for your suggestions.
What advantages does a retail chain have over a retailer who operates with a single store? Does a small retailer have any advantages in competing against a chain? Explain your answer.
With the advent of the internet, retail shopping and the retail experience are changing dramatically. How are "bricks and mortar" retailers fighting back? How would you compare your experience with online purchasing vs. going to a store?