Directions: Fill up your Personal Branding Plan: Projecting Self-Image below. Find solutions on how you can improve more your strength and how you can overcome your weaknesses. Sample Answer: COMPETENCY PERSONALITY BRAND IMAGE Associations (What do you want to be associated with?) Personal Image Strength Character Type of worker, friend, leader Celebrity metaphor (Who do you aspire to Relationship Image be like?) Weaknesses Areas of Expertise COMPETENCY PERSONALITY BRAND IMAGE Strength Weaknesses Areas of Expertise

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Directions: Fill up your Personal Branding Plan: Projecting Self-Image below. Find solutions on
how you can improve more your strength and how you can overcome your weaknesses.
Sample Answer:
COMPETENCY
PERSONALITY
BRAND IMAGE
Associations (What do you want to be
associated with?)
Personal Image
Strength
Character
Type of worker, friend, leader
Celebrity metaphor (Who do you aspire to Relationship Image
be like?)
Weaknesses
Areas of
Expertise
COMPETENCY
PERSONALITY
BRAND IMAGE
Strength
Weaknesses
Areas of Expertise
Transcribed Image Text:Directions: Fill up your Personal Branding Plan: Projecting Self-Image below. Find solutions on how you can improve more your strength and how you can overcome your weaknesses. Sample Answer: COMPETENCY PERSONALITY BRAND IMAGE Associations (What do you want to be associated with?) Personal Image Strength Character Type of worker, friend, leader Celebrity metaphor (Who do you aspire to Relationship Image be like?) Weaknesses Areas of Expertise COMPETENCY PERSONALITY BRAND IMAGE Strength Weaknesses Areas of Expertise
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