Part of our reading for this week discusses identifying people you admire and matching some of your personality characteristics with these people as part of building a brand identify. Who did you or would you select? What are some of the shared or desired characteristics you could identify?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Part of our reading for this week discusses identifying people you admire and matching some of your personality characteristics with these people as part of building a brand identify. Who did you or would you select? What are some of the shared or desired characteristics you could identify?
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