Develop a marketing strategy based on VALS for a. Starbucks b. Grand Canyon kayak vacation c. SiriusXM satellite radio d. Kawasaki jet ski e. Triumph motorcycles f. NBA

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Develop a marketing strategy based on VALS for
a. Starbucks
b. Grand Canyon kayak vacation
c. SiriusXM satellite radio
d. Kawasaki jet ski
e. Triumph motorcycles
f. NBA

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