Answered: Despite the growth in e-commerce, what…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Online Startups, Big Brands Find Success Rests on Store Shelves Synopsis Americans buy practically anything online. The old-fashioned store still sells razors and tampons. Some of the world's largest consumer-products businesses have invested billions in startups that sold directly to customers. After reading the article, answer the following questions individually. 2. Despite the growth in e-commerce, what advantages do traditional store-based companies

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