How can a small wholesaler use e-business and social media to increase its cutomer base and increase revenues

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How can a small wholesaler use e-business and social media to increase its cutomer base and increase revenues.

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Wholesalers are individuals who purchase large quantities of products from manufacturers,farmers and resell them to retailers and businesses.

E-business or online business is the process of conducting business transactions through the internet.This basically includes buying and selling of goods over the internet.

Social media is a digital platform for sharing information,ideas,thoughts through online communities or network.

 

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