What are the advantages and disadvantages of shopify having a physical space

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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  1. What are the advantages and disadvantages of shopify having a physical space
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pros physical stores
Each coin has 2 sides. Physical stores still have some benefits that virtual stores don't seem to be nevertheless obtaining. These are:
1. Customers wish to the touch merchandise
Many customers still want direct contact with the merchandise. Touch, feel, and feel. Here the look is unbeatable. the net look, on the opposite hand, tries to attain with free returns.
2. advanced merchandise
There is square measure merchandise that area is not possible to sell online attributable to their value or special nature. Cars square measure a typical example. though online commerce is creating progress here too.
3. client loyalty
It is correct that direct contact with the consumer is helpful to client loyalty. on-line outlets have a unique approach of motivating customers to return back and ultimately gaining the trust of shoppers.

 

Cons of Offline searching 

1. Going from one look to a different one may be exhausting and long. Sometimes, you pay hours roaming around trying to find a dress, however you don’t realize something. 

2. Discounts and offers square measure given just for a brief amount. you most likely won’t get as huge a reduction on the associate item as you'll on a web website. 

3. generally malls and markets square measure, therefore, packed that you simply will barely walk. 

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