How do conventional retailers benefit from e-commerce?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Big Brands, Online Startups Shelf Success Synopsis Americans buy practically anything online. The old-fashioned store still sells razors and tampons. Some of the world's largest consumer-products businesses have invested billions in startups that sold directly to customers. Answer each question after reading the article. 2. How do conventional retailers benefit from e-commerce?

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