Customer Behavior Discussion Discussion Topic Discussion Introduction This week, we discovered that there are specific types of behaviors that customers will display to c/s workers: rational, inquisitive, decisive, and expressive. Figure 6.3 on page 227 will be a great tool for our customer service toolbox. Based on the behavior of the customer, Lucas provides specific strategies on how we can handle the customer's origination. In this week's discussion posts, we are going to pinpoint customer behavior based on the information provided to us. You will want to use pages 217-219 to look for the descriptors for each scenario. Discussion Directions A. Initial Post: Read each scenario below and then you will need to write one paragraph for each scenario guessing which behavior the customer is portraying based on the event. For your initial post, you must have at least four paragraphs, one paragraph per scenario. Please make sure to create four paragraphs to potentially obtain full credit for the initial post of 10 points. B. Response Posts (1): Please respond to one other student and choose two of the four scenarios and discuss if you agree with their defined personality of those two scenarios. Please provide good critical thinking skills with this discussion assignment. The initial post is worth ten points and the response post is five points.
Customer Behavior Discussion Discussion Topic Discussion Introduction This week, we discovered that there are specific types of behaviors that customers will display to c/s workers: rational, inquisitive, decisive, and expressive. Figure 6.3 on page 227 will be a great tool for our customer service toolbox. Based on the behavior of the customer, Lucas provides specific strategies on how we can handle the customer's origination. In this week's discussion posts, we are going to pinpoint customer behavior based on the information provided to us. You will want to use pages 217-219 to look for the descriptors for each scenario. Discussion Directions A. Initial Post: Read each scenario below and then you will need to write one paragraph for each scenario guessing which behavior the customer is portraying based on the event. For your initial post, you must have at least four paragraphs, one paragraph per scenario. Please make sure to create four paragraphs to potentially obtain full credit for the initial post of 10 points. B. Response Posts (1): Please respond to one other student and choose two of the four scenarios and discuss if you agree with their defined personality of those two scenarios. Please provide good critical thinking skills with this discussion assignment. The initial post is worth ten points and the response post is five points.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:Customer Behavior Discussion
Discussion Topic
Discussion Introduction
This week, we discovered that there are specific types of behaviors that customers will display to c/s
workers: rational, inquisitive, decisive, and expressive. Figure 6.3 on page 227 will be a great tool for our
customer service toolbox. Based on the behavior of the customer, Lucas provides specific strategies on
how we can handle the customer's origination. In this week's discussion posts, we are going to pinpoint
customer behavior based on the information provided to us. You will want to use pages 217-219 to
look for the descriptors for each scenario.
Discussion Directions
A. Initial Post: Read each scenario below and then you will need to write one paragraph for each
scenario guessing which behavior the customer is portraying based on the event. For your initial post,
you must have at least four paragraphs, one paragraph per scenario. Please make sure to create four
paragraphs to potentially obtain full credit for the initial post of 10 points.
B. Response Posts (1): Please respond to one other student and choose two of the four scenarios and
discuss if you agree with their defined personality of those two scenarios. Please provide good critical
thinking skills with this discussion assignment. The initial post is worth ten points and the response post
is five points.
Scenarios
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