Homework Help is Here – Start Your Trial Now!
Business
Management
Creative Homework/Short Project Consider that you are in charge of all paid search advertising through Google for your company. One of your colleagues is in charge of Instagram advertising. Your boss is in the process of putting together the marketing budget and has asked you to weigh in on how much should be allotted for Instagram advertising. He tells you that he feels that the organization's funds would be better put toward increasing spending on Instagram as op- posed to Google paid search advertisements. He says, "Pictures on Instagram are just more compelling than little blocks of text in a search engine's results." You couldn't agree less with that sentiment, and you have the data to back it up. a. How would you go about making the argument that Google paid search advertisements should re- ceive more of the marketing budget compared to Instagram advertisements? What factors in your boss's statement are potentially not taking this into consideration? b. What metrics would you use to help make your case, and how would you explain their relevance and importance?

Creative Homework/Short Project Consider that you are in charge of all paid search advertising through Google for your company. One of your colleagues is in charge of Instagram advertising. Your boss is in the process of putting together the marketing budget and has asked you to weigh in on how much should be allotted for Instagram advertising. He tells you that he feels that the organization's funds would be better put toward increasing spending on Instagram as op- posed to Google paid search advertisements. He says, "Pictures on Instagram are just more compelling than little blocks of text in a search engine's results." You couldn't agree less with that sentiment, and you have the data to back it up. a. How would you go about making the argument that Google paid search advertisements should re- ceive more of the marketing budget compared to Instagram advertisements? What factors in your boss's statement are potentially not taking this into consideration? b. What metrics would you use to help make your case, and how would you explain their relevance and importance?

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
See similar textbooks
icon
Related questions
Question
Creative Homework/Short Project Consider that you are in charge of all paid search advertising through Google for your company. One of your colleagues is in charge of Instagram advertising. Your boss is in the process of putting together the marketing budget and has asked you to weigh in on how much should be allotted for Instagram advertising. He tells you that he feels that the organization's funds would be better
Transcribed Image Text:Creative Homework/Short Project Consider that you are in charge of all paid search advertising through Google for your company. One of your colleagues is in charge of Instagram advertising. Your boss is in the process of putting together the marketing budget and has asked you to weigh in on how much should be allotted for Instagram advertising. He tells you that he feels that the organization's funds would be better
put toward increasing spending on Instagram as op- posed to Google paid search advertisements. He says, "Pictures on Instagram are just more compelling than little blocks of text in a search engine's results." You couldn't agree less with that sentiment, and you have the data to back it up. a. How would you go about making the argument that Google paid search advertisements should re- ceive more of the marketing budget compared to Instagram advertisements? What factors in your boss's statement are potentially not taking this into consideration? b. What metrics would you use to help make your case, and how would you explain their relevance and importance?
Transcribed Image Text:put toward increasing spending on Instagram as op- posed to Google paid search advertisements. He says, "Pictures on Instagram are just more compelling than little blocks of text in a search engine's results." You couldn't agree less with that sentiment, and you have the data to back it up. a. How would you go about making the argument that Google paid search advertisements should re- ceive more of the marketing budget compared to Instagram advertisements? What factors in your boss's statement are potentially not taking this into consideration? b. What metrics would you use to help make your case, and how would you explain their relevance and importance?
Expert Solution
steps

Step by step

Solved in 3 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
Recommended textbooks for you
Understanding Business
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON
SEE MORE TEXTBOOKS