People are more likely to spend a lot of time doing internet research on reviews of new automobiles before buying a new car than they are to spend time doingresearch on reviews of new pens and pencils before buying a new pen or pencil. VWhich of the following best explains this behavior?O Because people generally do not know which products are reviewed by these consumer magazines.O None of the answer choices explain this behavior.O Because the consumer ratings magazine must have a higher price for the issue reviewing pens and pencils.O Because the value of the information, in terms of avoiding a mistake on the purchase, is much higher for an automobile than for a pen or pencil, it is more worthwhile to gather thisinformation.

People are more likely to spend much time researching online reviews of new cars before purchasing a…

Answered: cople generally do not know which…

cople generally do not know which products are reviewed by these e answer choices explain this behavior. e consumer ratings magazine must have a higher price for the issu

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Concept explainers

Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.

Question

People are more likely to spend a lot of time doing internet research on reviews of new automobiles before buying a new car than they are to spend time doing
research on reviews of new pens and pencils before buying a new pen or pencil. VWhich of the following best explains this behavior?
O Because people generally do not know which products are reviewed by these consumer magazines.
O None of the answer choices explain this behavior.
O Because the consumer ratings magazine must have a higher price for the issue reviewing pens and pencils.
O Because the value of the information, in terms of avoiding a mistake on the purchase, is much higher for an automobile than for a pen or pencil, it is more worthwhile to gather this
information.

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