Very recently popular reality show 'Kaun Banega Crorepati' (KBC)incorporate a special week wherein only children below the age of16 participated. Multiple kids participate in the program duringthis week.However, all the participating kids who participated weresubscribers of Byju's. Please note that Byju's is also a leadingsponsor of the program.This somehow restricted the participation to the KBC, which isotherwise open to all citizens of India. At the same time thesponsor Byju's was able to create a lot of interest amongst theirconsumers and gain additional registrations as well.Questions:1. Who was Byju's primary target behind sponsorship of thisparticular activity? Was Byju's able to create a productdifferentiation? Please elaborate your answer as to how was thisdifferentiation attempted/created?2. What positioning did Byju's achieve with sponsorship of thisactivity? From AlIDA model view point, was this activity sponsoredto create awareness, interest, desire of action?12:19 PM

Byju's is a Bangalore-based Indian multinational educational technology company. Byju Raveendran and…

Answered: consumers and gain additional…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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