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Critical Thinking Marketers are spending less on mass- media advertising today than in previous times. Nev- ertheless, TV, radio, magazine, and newspaper adver- tising remains an important means of communicating with customers for many products and is preferred over spending on digital and mobile advertising. What products do you think most benefit from digital and mobile advertising? Why is this so? Do you feel tra- ditional advertising will continue to decline in impor- tance as a means for marketing communication, or will it rebound in the future?

Critical Thinking Marketers are spending less on mass- media advertising today than in previous times. Nev- ertheless, TV, radio, magazine, and newspaper adver- tising remains an important means of communicating with customers for many products and is preferred over spending on digital and mobile advertising. What products do you think most benefit from digital and mobile advertising? Why is this so? Do you feel tra- ditional advertising will continue to decline in impor- tance as a means for marketing communication, or will it rebound in the future?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Marketers are spending less on mass- media advertising today than in previous times. Nev- ertheless, TV, radio, magazine, and newspaper adver- tising remains an important means of communicating with customers for many products and is preferred over spending on digital and mobile advertising. What products do you think most benefit from digital and mobile advertising? Why is this so? Do you feel tra- ditional advertising will continue to decline in impor- tance as a means for marketing communication, or will it rebound in the future?
Transcribed Image Text:Critical Thinking Marketers are spending less on mass- media advertising today than in previous times. Nev- ertheless, TV, radio, magazine, and newspaper adver- tising remains an important means of communicating with customers for many products and is preferred over spending on digital and mobile advertising. What products do you think most benefit from digital and mobile advertising? Why is this so? Do you feel tra- ditional advertising will continue to decline in impor- tance as a means for marketing communication, or will it rebound in the future?
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