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Company - GLOBAL SHOP DIRECT (attached picture) 1. New Product Pricing Strategies: a. Market Skimming - b. Market Penetration - 2. Product Mix Strategies: a. Product Line Pricing - b. Optional Product - c. Captive product pricing - d. By-product pricing - e. Product bundle pricing - 3. Price Adjustment Strategies: a. Discount and allowance pricing - b. Segmented pricing - c. Promotional pricing - d. Geographical pricing - e. Dynamic pricing - f. International pricing -

Company - GLOBAL SHOP DIRECT (attached picture) 1. New Product Pricing Strategies: a. Market Skimming - b. Market Penetration - 2. Product Mix Strategies: a. Product Line Pricing - b. Optional Product - c. Captive product pricing - d. By-product pricing - e. Product bundle pricing - 3. Price Adjustment Strategies: a. Discount and allowance pricing - b. Segmented pricing - c. Promotional pricing - d. Geographical pricing - e. Dynamic pricing - f. International pricing -

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Company - GLOBAL SHOP DIRECT (attached picture)

1. New Product Pricing Strategies:
a. Market Skimming -
b. Market Penetration -

2. Product Mix Strategies:
a. Product Line Pricing -
b. Optional Product -
c. Captive product pricing -
d. By-product pricing -
e. Product bundle pricing -

3. Price Adjustment Strategies:
a. Discount and allowance pricing -
b. Segmented pricing -
c. Promotional pricing -
d. Geographical pricing -
e. Dynamic pricing -
f. International pricing -

globalshop.com.au/?fbclid=lwAR0crQRtQDYDK4fHezj3igwOmYR-ZaRCzq6XNZk1ml-4YRRX6JYpHUyUsjl GLOBAL SHOP DIRECT →> Australia's home of great ideas! AT HOME CLEANING KITCHEN FLOATING Mop Fantastic Floating Mop™ The Motorised Spinning Mop that 30 day money back guarantee Search OUTDOOR TECH Power XL AIR FRYER OVEN DIY As Seen On TV PowerXL Air Fryer Oven High Performance, Air Fryer Multi APPAREL FITNESS LEGXERCISE Order by phone 1300 792 286 LegXercise Easy-To-Use Automatic Leg Mover TRACK MY ORDER AS SEEN ON TV HEALTH & BEAUTY KIDS CONTACT US CleanZone™ CPAP CLEANER 0 Items$0.00 Clean Zone™ The Easy Way To Sanitise Your SALE ⠀
Transcribed Image Text:globalshop.com.au/?fbclid=lwAR0crQRtQDYDK4fHezj3igwOmYR-ZaRCzq6XNZk1ml-4YRRX6JYpHUyUsjl GLOBAL SHOP DIRECT →> Australia's home of great ideas! AT HOME CLEANING KITCHEN FLOATING Mop Fantastic Floating Mop™ The Motorised Spinning Mop that 30 day money back guarantee Search OUTDOOR TECH Power XL AIR FRYER OVEN DIY As Seen On TV PowerXL Air Fryer Oven High Performance, Air Fryer Multi APPAREL FITNESS LEGXERCISE Order by phone 1300 792 286 LegXercise Easy-To-Use Automatic Leg Mover TRACK MY ORDER AS SEEN ON TV HEALTH & BEAUTY KIDS CONTACT US CleanZone™ CPAP CLEANER 0 Items$0.00 Clean Zone™ The Easy Way To Sanitise Your SALE ⠀
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Company - GLOBAL SHOP DIRECT (attached picture)

  1. Price Changes:
    a. Initiate price cuts -
    b. Initiate price increase –
    c. Selling below cost –

     2. Responses to Competitors price attacks
         a. Price responses -
         b. Non-price responses -
         c. Buyer reactions to price changes -

globalshop.com.au/?fbclid=lwAR0crQRtQDYDK4fHezj3igwOmYR-ZaRCzq6XNZk1ml-4YRRX6JYpHUyUsjl GLOBAL SHOP DIRECT →> Australia's home of great ideas! AT HOME CLEANING KITCHEN FLOATING Mop Fantastic Floating Mop™ The Motorised Spinning Mop that 30 day money back guarantee Search OUTDOOR TECH Power XL AIR FRYER OVEN DIY As Seen On TV PowerXL Air Fryer Oven High Performance, Air Fryer Multi APPAREL FITNESS LEGXERCISE Order by phone 1300 792 286 LegXercise Easy-To-Use Automatic Leg Mover TRACK MY ORDER AS SEEN ON TV HEALTH & BEAUTY KIDS CONTACT US CleanZone™ CPAP CLEANER 0 Items$0.00 Clean Zone™ The Easy Way To Sanitise Your SALE ⠀
Transcribed Image Text:globalshop.com.au/?fbclid=lwAR0crQRtQDYDK4fHezj3igwOmYR-ZaRCzq6XNZk1ml-4YRRX6JYpHUyUsjl GLOBAL SHOP DIRECT →> Australia's home of great ideas! AT HOME CLEANING KITCHEN FLOATING Mop Fantastic Floating Mop™ The Motorised Spinning Mop that 30 day money back guarantee Search OUTDOOR TECH Power XL AIR FRYER OVEN DIY As Seen On TV PowerXL Air Fryer Oven High Performance, Air Fryer Multi APPAREL FITNESS LEGXERCISE Order by phone 1300 792 286 LegXercise Easy-To-Use Automatic Leg Mover TRACK MY ORDER AS SEEN ON TV HEALTH & BEAUTY KIDS CONTACT US CleanZone™ CPAP CLEANER 0 Items$0.00 Clean Zone™ The Easy Way To Sanitise Your SALE ⠀
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