Companies that speak highly in developing relationships with customers are confronted with high customer expectations, for which they have to formulate an appropriate solution for the customer's answer. An individualized customer approach often leads to too much complexity in the company process, which will affect the company’s efficiency. Evaluate FIVE(5) types of customer problems and propose suggestions to overcome the problem.

Companies that speak highly in developing relationships with customers are confronted with high customer expectations, for which they have to formulate an appropriate solution for the customer's answer. An individualized customer approach often leads to too much complexity in the company process, which will affect the company’s efficiency. Evaluate FIVE(5) types of customer problems and propose suggestions to overcome the problem.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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