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In what ways may a smaller company benefit from using the value proposition road map?
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- How does consumers provide value to a product or service?What are the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer?In a business, how does consumers provide value to a product or service?
- Identify the three components of a CRM architecture and describe how each component contributes to a customer-focused company and excellent customer experience.explain thoroughly why option is right and why others are wrongWhat are the ethical considerations in sales forecasting, particularly in relation to shareholder expectations?
- Increasing and optimising customer loyalty and retention is a major part of any successful business strategy. Please provide two examples of companies that use this strategy and explain why they do so.Describe three key benefits that CRM software can provide to a company in terms of customer relationship management.What is the difference between intrinsic value and acquired value?