Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What types of analysis go into improving the customer experience?
Why is improving the customer experience important?
Expert Solution
Step 1
The following types of analysis can improve the customer experience:
1. Make listening to the customers a top priority.
2. Use customer feedback to produce in-depth knowledge about your customers.
3. Perform a system to assist you to collect feedback from the customers, then interpret it and act on it regularly.
4. Solve your customers' specific problems.
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