As a manager of a large clothing company, you are considering opening a new store in another parish to cater to the needs of your consumers in that particular area. Discuss the activities involved in each of the first THREE (3) steps in the rational model using the scenario above.

As a manager of a large clothing company, you are considering opening a new store in another parish to cater to the needs of your consumers in that particular area. Discuss the activities involved in each of the first THREE (3) steps in the rational model using the scenario above.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DRQ

See similar textbooks

Similar questions

1. When you want to buy the potato chip, what influences your decision? Explain the attributes that are important to you when making a decision to purchase this type of product.
Conduct an analysis of the marketing processes/activities of /for Catherine's Peak Pure Spring Water (Located in Jamaica) You are required to do the following: Give a brief history of the company. This should include but is not limited to: the portfolio of products/services, the needs and wants to be filled by the selected product key players (competition) in the industry and the company’s overall position in the industry.
Assuming you are the marketing executive for a major international airline flying in/out of Sydney. Your airline has 4 classes of passengers: first class, business class, premium economy class and economy class. Describe the market for the first class, business class, premium economy and economy class seats (i.e. who are the people who would likely to fly first, business and economy class). How do we know? Give reasons to support your answer.
Which of the following elements can be considered as the opportunities for the Universities in SWOT analysis? Select one or more alternatives: excellent infrastructure increasing value of the master degree among the employers increasing the average level of income in the country well-recognized brand
For research entitled: “Staycation: Towards reviving hotels during the pandemic” Give one example of a fixed alternative question that should be in the questionnaire? Give another example of an open-ended question?
A retail chain is considering expanding into a new market. What factors should they consider before making this decision, and how can they determine if the new market is a good fit for their business?
As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and
You are the marketing director for a minor league baseball team, and (not unlike a certain major league baseball team in this city) you are interested in ways to increase attendance.You think that attendance is likely driven by several factors, including how competitive the team is, the weather, and certain price promotions which are offered periodically throughout the season (e.g., ‘Buck Night’, where all parking, hot dogs and soft drinks are only $1). Based on data from several prior seasons, you estimate the following regression model for attendance: attend= 1000 + 10,000 win% + 1500 sun + 1200 sun*promo where, attend = attendance in number or patronswin% = team’s winning percentage (a measure of how competitive they are)sun = 1 if the weather is sunny, 0 elsepromo = 1 if the game offered a price promotion, 0 else. a) Draw a graph of the relationship between attendance and the team’s winning percentage, for the case when there is a price promotion on a sunny night. Also, graph…
As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following: To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).
create a sample swot analysis on an event organizer company amidst the pandemic
Imagine yourself as Business Development Manager in ABC and your task is to create new business strategies for your products and increase sales volume and diverse customer portfolio. Before you start, we would like to give some information about our current customer portfolio as follows: Customer Segment Percentage of segment Revenue Stream High-end / Michelin Restaurants 37% 50% Mid to High Restaurants 43% 34% Cafes / Small Restaurants 20% 16% Table shows our customer distribution by percentage of each segment and share of each segment in total revenue. Questions: (a) How would you increase sales among current customer portfolio (aka chefs/restaurants)? Which group of chefs/restaurants would you focus and why? Which channels would you use to reach your prospective customer and sell your products to them? (b) Remember your idea for new target group suggested by you in previous case, in which platforms or places would you sell your products among your…
Both the bottom-up and the top-down approaches can be used to forecast sales. When might you prefer the bottom-up approach? When might you prefer the top-down approach?