Assume you are the newly recruited Business Development Executive for a leading plant nursery retailer. The management of the company has employed you as a Business Development Executive to undertake primary research on the following areas and present the research findings to the Board of Directors within the next two months. Expected areas to be covered in your research study are as follows: The characteristics of adopters and potential adopters of individuals who engage themselves into houseplant and gardening for example, attitude, personality, motivation, perceptions and their culture.

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