What is market segmentation? What are the factors should be considered and how

Various organizations are offering various kinds of products, commodities, and goods to consumers and customers all across the world. There is digitalization all across the world. There is the Internet that can be accessed and has led to the awareness of the customers and consumers.

Digitalization has led to globalization and globalization means the organizations of different countries may communicate with each other for business purposes, trade, import, and export. The organizations are trying to gain a competitive advantage over one another.