Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Brand: adidas
what is the frame of reference for the brand?
who are their target market?
who are the main competitor? (2 or 3)
what is the position statement for the brand?
what are the point of parity and point of different for the brand?
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Brand: adidas
what is the position statement for the brand?
what are the point of parity and point of different for the brand?
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