Bob Weinstein, who co-founded and headed Disney's Miramax film unit, made the following statements: Bob: I used to wonder how Harvey viewed a movie; what was the quality he was looking for in making a decision to buy? He gave me an answer I've never forgotten. He said, "I actually watch a movie for the movie's sake, just as if I had paid my $7 to see it. Whether it was costing me $2 million or $7 million to acquire it, that wasn't in my mind. It was just, literally, did I enjoy the movie for its own sake?" You follow your instincts and enjoyment rather than a formula in your head; you buy it on your gut. (1) Describe the information-processing style that Bob is talking about. (2) Describe the other styles and their significance in decision-making.
Bob Weinstein, who co-founded and headed Disney's Miramax film unit, made the following statements: Bob: I used to wonder how Harvey viewed a movie; what was the quality he was looking for in making a decision to buy? He gave me an answer I've never forgotten. He said, "I actually watch a movie for the movie's sake, just as if I had paid my $7 to see it. Whether it was costing me $2 million or $7 million to acquire it, that wasn't in my mind. It was just, literally, did I enjoy the movie for its own sake?" You follow your instincts and enjoyment rather than a formula in your head; you buy it on your gut. (1) Describe the information-processing style that Bob is talking about. (2) Describe the other styles and their significance in decision-making.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
Related questions
Question
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps
Recommended textbooks for you
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON