Pear] The newest Pear phone that was Just chat no other phone has, and people are lining up around the block at the Pear stores to get their mands on one of these phones. Pear, Inc. has its factories working 24-7 to keep up with demand. ori feels that the best business orientation for the new Pear phone is a sales orientation, while Jade ninks that a production orientation is best. Andre thinks price orientation would be most uccessful; Beck feels that a marketing orientation would be best: and Cat thinks that a promotion rientation would be the most successful. Whose business orientation is most appropriate for the ewest Pear phone?
Pear] The newest Pear phone that was Just chat no other phone has, and people are lining up around the block at the Pear stores to get their mands on one of these phones. Pear, Inc. has its factories working 24-7 to keep up with demand. ori feels that the best business orientation for the new Pear phone is a sales orientation, while Jade ninks that a production orientation is best. Andre thinks price orientation would be most uccessful; Beck feels that a marketing orientation would be best: and Cat thinks that a promotion rientation would be the most successful. Whose business orientation is most appropriate for the ewest Pear phone?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![[Pear] The newest Pear phone that was just released has a special holographic video chat feature
that no other phone has, and people are lining up around the block at the Pear stores to get their
hands on one of these phones. Pear, Inc. has its factories working 24-7 to keep up with demand.
Tori feels that the best business orientation for the new Pear phone is a sales orientation, while Jade
thinks that a production orientation is best. Andre thinks price orientation would be most
successful; Beck feels that a marketing orientation would be best; and Cat thinks that a promotion
orientation would be the most successful. Whose business orientation is most appropriate for the
newest Pear phone?
O Cat
O Andre
O Beck
O Tori
O Jade](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0dcb79de-cb64-4da2-bfc7-5f074987434d%2F122fcbce-064f-4c68-b56d-794b309edb06%2Fqmidjg_processed.jpeg&w=3840&q=75)
Transcribed Image Text:[Pear] The newest Pear phone that was just released has a special holographic video chat feature
that no other phone has, and people are lining up around the block at the Pear stores to get their
hands on one of these phones. Pear, Inc. has its factories working 24-7 to keep up with demand.
Tori feels that the best business orientation for the new Pear phone is a sales orientation, while Jade
thinks that a production orientation is best. Andre thinks price orientation would be most
successful; Beck feels that a marketing orientation would be best; and Cat thinks that a promotion
orientation would be the most successful. Whose business orientation is most appropriate for the
newest Pear phone?
O Cat
O Andre
O Beck
O Tori
O Jade
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