Ethics Review the AMA Code of Ethical Norms and Values for Marketers, available on the AMA website, https://www.ama.org/AboutAMA/Pages/Statement -of-Ethics.aspx. Which of the areas represented within the document do you anticipate are the most chal- lenging for marketers to consistently follow? What makes these issues particularly troublesome? Do you think marketing in general does a good job adhering to the AMA Code? Provide specific evidence from your knowledge and experience to support your position.
Ethics Review the AMA Code of Ethical Norms and Values for Marketers, available on the AMA website, https://www.ama.org/AboutAMA/Pages/Statement -of-Ethics.aspx. Which of the areas represented within the document do you anticipate are the most chal- lenging for marketers to consistently follow? What makes these issues particularly troublesome? Do you think marketing in general does a good job adhering to the AMA Code? Provide specific evidence from your knowledge and experience to support your position.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Values for Marketers, available on the AMA website,
https://www.ama.org/AboutAMA/Pages/Statement"
Transcribed Image Text:Ethics Review the AMA Code of Ethical Norms and
Values for Marketers, available on the AMA website,
https://www.ama.org/AboutAMA/Pages/Statement

Transcribed Image Text:-of-Ethics.aspx. Which of the areas represented within
the document do you anticipate are the most chal-
lenging for marketers to consistently follow? What
makes these issues particularly troublesome? Do you
think marketing in general does a good job adhering
to the AMA Code? Provide specific evidence from your
knowledge and experience to support your position.
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