Auto Ziz (AZ) is an Indonesian automotive manufacturer launched in December 2017. The launch of AZ was successful with sales of 5000 units of vehicles for the first month. The sales figure continues to raise, especially the availability of 50% sales tax exemption for the locally assembled vehicle to boost the demand of local brands. In the second quarter of 2019, the sales have fallen by 20% due to the launching of a new car model by the competitor and the drop continues because of COVID-19. Even though the sales have impacted AZ, this company believed new technology will remain the focus of the automotive industry. Therefore, AZ will continue to develop eco-cars that will generate return but also satisfy customer wants and help society to become a low carbon society. Question Describe the types of marketing management orientations. Based on above, identify the marketing management orientation likely practised by the AZ and support with a relevant explanation.
Auto Ziz (AZ) is an Indonesian automotive manufacturer launched in December 2017. The launch of AZ was successful with sales of 5000 units of vehicles for the first month. The sales figure continues to raise, especially the availability of 50% sales tax exemption for the locally assembled vehicle to boost the demand of local brands. In the second quarter of 2019, the sales have fallen by 20% due to the launching of a new car model by the competitor and the drop continues because of COVID-19. Even though the sales have impacted AZ, this company believed new technology will remain the focus of the automotive industry. Therefore, AZ will continue to develop eco-cars that will generate return but also satisfy customer wants and help society to become a low carbon society.
Question
Describe the types of marketing management orientations. Based on above, identify the marketing management orientation likely practised by the AZ and support with a relevant explanation.
Trending now
This is a popular solution!
Step by step
Solved in 4 steps
