How do driving conditions in Latin America differ from those in the US? What kind of a car do you need to get around in Latin America? Why is a big SUV less useful there than in the US?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How do driving conditions in Latin America differ from those in the US? What kind of a car do you need to get around in Latin America? Why is a big SUV less useful there than in the US? What kind of EV is Bolivia’s Quantum Motors now offering? What are its specifications? What is the price? How would you rate the price/quality characteristics for driving in Bolivia? Assuming this vehicle can improve with time, which performance characteristics should Quantum seek to improve? What is the biggest performance downside that the firm should seek to transcend? Does Quantum have market potential even in some developed countries? Where in the US or Europe might the Quantum EV be useful?

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