During the pandemic, there has been an uptick in limited edition products and promotions. Why? Limited edition products are typically half the price of regular products Limited edition products always have higher quality components O Limited edition products leverage scarcity O Limited edition products have higher sugar content Limited edition products are typically unregulated
During the pandemic, there has been an uptick in limited edition products and promotions. Why? Limited edition products are typically half the price of regular products Limited edition products always have higher quality components O Limited edition products leverage scarcity O Limited edition products have higher sugar content Limited edition products are typically unregulated
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question

Transcribed Image Text:During the pandemic, there has been an uptick in limited edition products and promotions. Why?
Limited edition products are typically half the price of regular products
Limited edition products always have higher quality components
Limited edition products leverage scarcity
Limited edition products have higher sugar content
Limited edition products are typically unregulated
Expert Solution
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Step 1
Marketing strategies - The business tactics to present the product or services to lure more customers. It includes the tactical use of the marketing mix 4Ps to create urgency and influence customers to make an immediate purchase. Limited edition or special edition is one such business tactic used to influence customers.
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Solved in 2 steps
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